Optica Chameleon is a platform for novice, regional designers to form fashion collections and share with the people that matter in the industry. The primary focus is on clothing, shoes and accessories, but further expansion into cosmetics and decor allows for an evolution into all types of fashion design. The site is actively promoted throughout the Russian Federation and beyond, with products shipped worldwide. Our objectives were to create the concept, visual design, conversion logic, logo and fonts, site structure and even their private office design.
GSG has provided the client with fully-responsive corporate page development. The site allows not only the presentation and promotion of the designers' products, but creates a unique brand positioning. It’s driven by the chosen color pallet, with simplistic design and clarity. The site has well crafted navigation logic, that makes an impression not only on users/buyers, but also on the designers, for which was developed a private interface with the ability to edit the information and products.
ART DIRECTORSergey Gordienko